Employees are King?

Did I pick the wrong title? Because we all know customer is king, right? But let me share with you what I think.

Most important asset of any business is it’s human capital. I believe employees are usually undervalued. But we all know that employees are fundamental part of a business. And they are essential for a business to function properly. But unfortunately, mostly the businesses look at their employees as liabilities not as assets.

What we have failed to realize is that when it comes to successfully running a business, it takes dedication of a team, a single person cannot make it all happen. Unless your business is very small, you can’t do it all by yourself and run a successful business, you’ll need plenty of advice and encouragement. So team effort is important. And team effort will come only when your employees are dedicated to work and it will happen if they feel valued and respected.

And employees are important because they are the ones who stand between your product and your customers and ultimately they are the ones who’ll make a promotion fail or succeed. They will develop relationship with your customer and also are the ambassadors of your company. While overworked and dissatisfied employees are less inclined to create a positive customer experience. So it’s important for a business to value it’s employees and make them feel respected.

You can still agree to disagree :). Have your say in comment box.

#smpk Twitter Chat: Using Facebook for Businesses in Pakistan

Despite all the headache they cause, social networking sites like Facebook, YouTube and Twitter are here to stay. Today more than 6oo million people, just like you, are on Facebook. Businesses all over the world are utilizing these wonderful communities to interact with their customers and prospectives.

Unfortunately, in Pakistan, businesses are mostly ignoring it or even when they are using it, they are doing it as another one sided marketing tool. :( Where it is all about listening and engaging in conversations.

So we decided to set up an event in the form of Twitter Chat to discuss the potential of Facebook for businesses in Pakistan. We’ll have a discussion first, and then shall be taking questions according to the specific needs of your business.

Come join us, invite your friends and have your say! I’m sure its gonna be a lot of fun as well as a good learning experience.

Please RSVP at http://on.fb.me/chatsmpk

I would really appreciate it if you share this post so that we can have a as many people as possible.

PS: If you are not on Twitter yet, Get on it!